NEW YORK, NY and SAN FRANCISCO, CA — January 2026 — Ashley Stewart, a leading fashion brand serving millions of customers nationwide, today announced the successful launch of its fulfillment operations with FedEx Fulfillment powered by Nimble, replacing a legacy third-party logistics provider with a fully autonomous fulfillment center. The new operation delivers lower costs, faster click-to-collect speeds, and higher inventory accuracy—while scaling seamlessly through 40,000+ units/day during peak demand.
Powered by Nimble’s intelligent warehouse superhumanoids—the world’s first generalist robots designed to automate all core warehouse and fulfillment functions with superhuman performance—the facility automates manual picking, packing, and labor-intensive workflows. The result is consistent, high-accuracy fulfillment with predictable costs and industry-leading SLAs, even during unplanned sales spikes.
Ashley Stewart completed integration and go-live in under eight weeks in August of 2025, enabling a rapid migration without service disruption during peak demand. The brand now operates on Nimble’s Cloud Logistics Platform, a unified WMS, OMS, TMS, IMS, and RMS that provides real-time visibility, control and optimization across its entire omni-channel supply chain.
“As we continue to scale, we needed a fulfillment partner that could move fast, adapt to our business, and perform reliably at peak while consistently meeting our high service expectations,” said Samarth Gupta, CEO and Founder of Ashley Stewart. “FedEx Fulfillment powered by Nimble gives us the scale and flexibility we need to support our customers and future growth.”
Built for Peak Fashion Volume—Without Peak Complexity
Ashley Stewart’s autonomous fulfillment operation now supports:
- 15,000+ SKUs across a growing assortment
- 40,000+ units per day at peak, without adding labor
- 7–8 units per order during peak demand
High-density robotic storage delivers nearly 10× the space efficiency of traditional warehouses, enabling inventory expansion without increasing warehouse footprint.
Nimble’s robotic fulfillment solution scales on demand by activating additional robots—absorbing both planned and unplanned sales spikes with minimal lead time—while maintaining SLA performance and fulfillment accuracy.
Predictable Costs, Even During Peak
By automating labor-driven variability, Ashley Stewart achieved:
- 20%+ reduction in cost per unit
- 8× reduction in labor dependency
- Fully predictable billing with no overtime, peak surcharges, or surprise fees
- Immediate absorption of sales, promotions and demand volatility, with no advance operational notice required
This next-generation 3PL model replaces manual processes with consistent, automated fulfillment—unlocking meaningful cost savings and operational reliability.
Customer Obsession as an Operating Principle
Beyond automation, the partnership emphasizes operational flexibility and responsiveness. New features and reporting requests are implemented within days and customer support teams operate as true extensions of Ashley Stewart’s business.
“Customer obsession is not a slogan—it’s how we operate,” said Adam Mackow, Head of Customer Experience at FedEx Fulfillment powered by Nimble. “This launch reflects our ability to onboard quickly and deliver enterprise-grade performance for high-growth brands.”
With FedEx Fulfillment powered by Nimble, Ashley Stewart is positioned to scale assortment, perform reliably during peak, and deliver a superior customer experience—backed by a fully autonomous, omni-channel fulfillment platform built for modern fashion retail.
About Ashley Stewart
Ashley Stewart is a leading fashion brand offering trend-forward apparel and accessories designed to celebrate confidence, style, and inclusivity. Serving customers nationwide, the brand is committed to delivering high-quality fashion with an exceptional customer experience.
About FedEx Fulfillment Powered by Nimble
FedEx Fulfillment powered by Nimble combines FedEx’s global logistics expertise with Nimble’s fully autonomous fulfillment technology to deliver industry-leading costs, SLAs, and scalable fulfillment for high-growth and enterprise brands across apparel, health & beauty, and consumer goods.
